6PM CAMPAIGN
This campaign highlights just how fast the deals on 6PM.com go - they are here today and gone tomorrow. There are several examples of things that are here and gone in the future to compare these sales to. Certain things should be gone in a flash like these sale prices, but not endangered animals. This campaign not only compares how quickly things we love can disappear before our very eyes if we don’t act quick, but also raises awareness to hopefully prevent some from going extinct. Save money on your purchases and save the animals.
POSTERS
The secondary part of this campaign was creating "one day, here today, gone tomorrow" sculptures of the clothing you can find on 6PM. A shirt made out of flowers would die tomorrow, but the sale is gone in a few hours. Same with a shoe made out of sand on the beach. It will last for the day until the tide rises and washes it away tonight, but the sale on the website will be gone in a few hours.
OUT OF HOME
SUCCESS
NSSC16 Experiential Advertising Winner