SPOTIFY
Your car takes you to all the good, the bad, the awkward, and the ugly situations in your life. For car rides that cause anxiety and emotional turmoil, the right music can make them more bearable.
By using Out of Home Bus Shelters the campaign can get up close and personal with viewers who have time to stand by and read the playlists. By advertising next to a mode of transportation, viewers will begin to translate the idea of using spotify while traveling. The concept, "Playlists For Every Journey, However Complicated" is translated across quickly through the Playlist Titles, but the ad will keep the waiting viewers entertained when they read the songs within each playlist. In some locations, the boards are touchscreen and interactive. The people waiting will be able to choose songs off of each playlist and listen to Spotify music through a speaker built into the board.
By using social media, Spotify is able to connect to current and potentially new users on the exact device that a majority of the population use to connect music to their car. By tweeting to @Spotify or commenting on Spotify's post with the #SpotifyMyRide, listeners will receive the perfect customized playlists created by a Spotify panel of music experts to make those awkward or uncomfortable drives a little more enjoyable. By having the ads placed on mobile allows listeners to never have to switch devices as their interaction will be reciprocated with a Spotify recommended playlist back to their personal device.
Disclaimer: This campaign was created solely for the purpose of the Young Ones Competition and was not commissioned by the client.