TAKE BACK EDEN:
NORTH FACE
Answering the call to get women outdoors, this concept takes women back to the origins of humanity. The story of creation involved Adam and Eve living in harmony with nature and all wild beasts. Women were designed to be one with the wilderness, but after one single decision, they were cast out and Eve was blamed for the fall of man. It is time that women and their descendants reclaim nature and return to the paradise created for them. North Face empowers future generations to ignite their inner Eve's: to answer the call of creation, become the explorers they were meant to be, and take back Eden.
Disclaimer: This campaign was created solely for the purpose of the Young Ones Competition and was not commissioned by the client.
