HOME AGAIN
The task was to create a campaign to encourage pet owners to microchip their pets. The chances of finding a pet increase by 15% if they are microchipped. To increase awareness I wanted people to know what sort of hardships a lost pet can go through trying to find their way back home, if they do at all. What better way than to hear it straight from them? So I "interviewed" different pets who told us about their journey away from home. I used 3 different pets (a large dog breed, a small dog breed, and a cat) to show that every pet, no matter who they are, can get lost and could use some extra help getting home.
POSTERS
THE SPOTS
SUCCESS
Creative Quarterly 59 Winner