THE IL MAKIAGE BOOK OF ETIQUETTE
Created for The Young Ones Client Brief Competition 2019 client, Il Makiage, who's sole focus is creating “Makeup for Maximalist” we created a campaign that challenged women to be whatever they wanted to be, with no social rules of society telling them what they can or cannot socially do. So we rewrote the rules of etiquette for the modern day maximalist.
Executions: Book of Etiquette, Videos, Print, Outdoor, and Social Media
Art Director - Nicole Glenn
Copy Writer - Monica Reeves
Videographers: Will Palizo and Bach Tran
Photographers: Isaiah Bays and Skyler Wheeler
THE BOOK
THE SPOTS
POSTERS
OUTDOOR
SOCIAL MEDIA
SUCCESS
Silver Addy winner for the 2020 American Advertising Awards
Selected as a Top Ten Finalist in 2019 and presented in New York for the Young Ones Client Pitch
Disclaimer: This campaign was created solely for the purpose of the Young Ones Competition and was not commissioned by the client.