QALO RINGS
The Qalo Silicone wedding band is meant to be worn on all of your adventures. When one goes on adventures, people love to capture their journeys through photographs. This campaign takes “capturing” to a much more personal level, with the emphasis on captuRING and using the ring to capture the loved ones in your life.
This social media campaign is an extension of the “captuRING” campaign. The goal is to encourage Qalo’s customer base to get involved by posting their journeys with their loved ones using their ring as a frame for their social media posts. This method gets customers invested and rewards them for their participation. The more customers that post their adventures with their Qalo ring, the more people that will see the campaign throughout the social media interface. Qalo can then use these scenarios to create the next round of ads in the series by using the social media posts as data research as to what their customers are really out doing on their adventures.
SUCCESS
Creative Quarterly 55 Runner Up