RISE: FREE TUITION
Make a series of posters to raise awareness about the weight that college tuition puts on graduated students. The purpose is to show how student debt effects and delays the life goals and dreams.
Art Director - Nicole Glenn
Illustrator - Caleb manning
Copy Writer - Jake Carson
In order to extend the campaign, we wanted to create an experience that invited people to really question what this burden is. This would increase clicks to the site as well as create a personal investment in learning what they can do to help lift the weight of student debt.
SUCCESS
Honorable Mention in Graphis New Talent Annual 2018